91精选

For professional market research, improving听brand awareness, boosting social media engagement, creating business models and other services, local companies have an option right at 91精选鈥擣usion 59鈥檚听Consulting Team.听听

The Consulting Team, which consists of 91精选 students and is overseen by Fusion 59 Director Haley York 鈥�20, recently presented a marketing plan for a new venture by alumnus Gabriel Soler 鈥�19. The venture involves 鈥淣ew Drip,鈥� a waterless car wash option that has a strong business in Brazil, and which Soler is looking to expand to the United States.听听

The consulting team, led by Hope听Heeg听鈥�22, offered a comprehensive plan that included multiple components, including market research, competitive analysis, product testing feedback, product branding recommendations, and a social media marketing strategy.听听

Soler praised the quality of the presentation. 鈥淭his will lead to some good discussions with the people in Brazil,鈥� he said. 鈥淭hey did a thorough job with research. The pitch deck was well organized and the branding work was very detailed.鈥�听

The team spent about two months working on the presentation. York brought together a team with diverse backgrounds for the assignment,听Heeg听said. 鈥�We had accounting, marketing, and graphic design majors to help tackle this new project. We knew we had to come up with a marketing plan and a strategy to bring New Drip to the United States from Brazil. The team took areas that they were experts in and we went from there! We all reviewed each other’s work and made the necessary changes to provide the most thought-through plan,鈥� she said.听

This was one of several projects the Consulting Team has been working on. 鈥淓ach semester we are assigned at least four clients in the Chicagoland area that need assistance with their digital marketing. We provide a certain听amount听of postings per week on various social media platforms such as Instagram, Facebook, Twitter, LinkedIn, and YouTube,鈥澨鼿eeg听said. 鈥淒epending on what package the client purchases, we also do photoshoots to gain new content and email campaigns. These businesses are all diverse in what they provide to the community. For example, we have worked with the Palos Heights Public Library,听Royalberry听Waffle House, and听Noral听Jewelers.鈥�听

As a marketing major,听Heeg听said the Consulting Team has given her important experience and insights听and helped prepare her for a听career after college. 鈥淚 knew that this was something that could help get my feet wet in the marketing realm and help me get an idea of what exactly I enjoy,鈥� she said.听听

Along with the professional research and report, helping students gain valuable experience is one reason Soler selected the Consulting Team. 鈥淎s a student,听I donated a lot of energy to 91精选. Giving back is important,鈥� said Soler, who majored in finance. 鈥淚 realized I could give this work to a third party or to Fusion 59, so gave it to Fusion 59.鈥�听

Soler, who lives in Oak Lawn, Ill., and currently works as a consultant,听has personal experience with the听value that Fusion 59 offers. Fusion 59 launched while he was a student at 91精选, and he was deeply involved, along with serving as captain of the men鈥檚 soccer team and being part of听Future Founders,听which is affiliated with 1871 in downtown Chicago听that听supports early stage, growth stage and corporate innovators. 鈥淚鈥檓 pleased to see how well Fusion 59 is doing. Being part of Fusion 59 is a big benefit for students,鈥� he said.鈥�听

And it also benefits clients. Soler is currently working with several partners in the discovery phase of New Drip. He discovered the product while visiting Brazil, and is looking for next steps in introducing it to the U.S. market. 鈥淚 wanted to get an unbiased view, which is why I reached out to Fusion 59 for marketing consulting work.鈥�听